Aurica Ltd. at the EUHA-2019: business tools and out-of-the-box solutions


For Aurica Ltd. 2019 was full of business trips, shows, and international congresses all over Russia and in other countries. One of the most noticeable events of the last year was 64th International Congress & Exhibition EUHA-2019 in Nuremberg, Germany.

The concept was created by Michael Siminosvki, executive director at Aurica Ltd.:

— We build  our ecosystem around the Aurica Business Apps concept. We create a unique product in the industry of hearing that includes manufacturing hearing aids, engineering, workshop (training professionals), retail (opening new retail stores), editing a profiled magazine, and ATLAS hearing aid fitting software.

— Being one of the industry leaders in Russia is no small task and a huge responsibility. We spearhead the manufacturing, implement our know-how, strengthen our brand positioning, and shape an ecosystem branching out to every single aspect of business and production. All this we do to make the world a better place. – says Maxim Murzinov, CEO at Aurica Ltd.

— World’s leading manufacturers present the actual trends of the hearing industry at the show. In short, those are, rephrasing Shakespeare, “to be digital, or not to be” – remarks Nikolai Puchenkov, marketing director at Aurica Ltd. – Digitalization of pretty much everything is obvious. Hearing aids get smarter and integrate in day-to-day lives. They can be controlled via smartphone app, they can evaluate body parameters, even translate from foreign languages on the fly!

Olga Zelenova, director of corporate sales at Aurica Ltd. shares her vision of the congress:

— We manufacture medical devices improving people’s hearing — guarantee of one’s active longevity and living full life. Currently our products are in demand in more than 40 countries across the globe.

What events are there for us in 2020? We’ll find out soon enough!


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